Samsung Inspires Fans to ‘Show Their Spirit’ for Africa’s biggest football tournament
Company creates spaces for fans to enjoy matches and share their passion for the game
JOHANNESBURG, South Africa - February 01 , 2012 - Samsung Electronics Co. Ltd., a global leader in the consumer electronics industry - and long-time supporter of African football - is rallying fans across the continent to show their passion for the game, and has launched a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations Gabon-Equatorial Guinea 2012.
Samsung, an official sponsor of the competition, has launched its official fan page for the 2012 tournament, www.getintothespirit.com, and is setting up ‘Samsung Pop-up Stadium’ at shopping malls in Angola, Ghana and Senegal. Each of the events is aimed at providing a space for football fans to enjoy the matches – inside and outside the stadiums - and to share their experiences and enthusiasm with other football supporters.
“Football is a passion we share with our customers in Africa, and so we’re pursuing ways to leverage our innovative technology to ensure fans get the best possible enjoyment of the tournament. We hope this will be a chance for African fans to show and share their passion towards football together,” said Mr. Sunny Hwang, Vice President and Head of Global Sports Marketing at Samsung.
We love your spirit, Africa
Fans that visit www.getintothespirit.com, will be able to view the latest game schedule and results, upload photos of their tournament experience, download the official www.getintothespirit.com Wallpapers and Ringtones, and engage with other fans across the continent.
Fans will also have the opportunity to enter to win weekly prizes, including some of Samsung’s most popular products – such as the Samsung Galaxy Note, the Samsung Galaxy SII, the Samsung SmartTV and many other prizes.
Samsung will also be giving away a grand prize at the end of the competition, on the 29th of February, called the Samsung SmartLife! One lucky fan will win a Samsung all-in-one SmartLife package, which include a suite of products from Samsung’s Built for Africa line of great products designed for African consumers.. The prize includes the Samsung duracool refrigerator for example, which keeps food cool when the power goes out; the Samsung Triple Protector Air Conditioner, the only air conditioner built for Africa to endure African conditions; and the Samsung SurgeSafe TV, which includes built-in surge protection to ensure smooth viewing during power surges. Other prizes in this all-in-one package include a Samsung DeepFoam Washing Machine, Samsung Solar Panel Netbook, Samsung Home Theatre System, Samsung Blu-ray disc player, Samsung Galaxy Tab 10.1 and a Samsung Galaxy Note mobile phone.
Pop in to a Samsung ‘Pop-up Stadium’
The ‘Samsung Pop-up Stadium’ – viewing areas with large screens and tiered seating – will be established at malls in Angola, Ghana and Senegal and run from January 20 - February 27. They will offer fans entertainment and involvement throughout the day. Each match will be shown live, and in between there will be dance contests – a freestyle “dance battle” with fans competing for the most acrobatic movements – recordings of football techniques, and football board games.
Fans will also have the opportunity to experience Samsung’s latest products and engage with innovative technology to enhance the excitement of African football.
The ‘Pop-Up Stadium’ come in addition to fan activation programs that Samsung will run in the tournament’s host nation, Gabon, where the ‘Samsung Football Fest’ will be held. The ‘Samsung Football Fest’ will include public viewing of matches with large screens, entertainment, mini-football and a Samsung product exhibition with giveaways for the fans.
“It’s the excitement and passion of the fans that will make the ‘Pop-up Stadium’ the best party at the Orange Africa Cup of Nations 2012 tournament. We’ll be bringing our cutting-edge technology to the table to deliver a great experience for those fans,” said Mr. Sunny Hwang. “Samsung is thrilled to be a part of the energy and celebration of African football.”
Program Details:
|
Location |
Venue |
Operation Hours |
|
Accra, Ghana |
Accra Mall |
Open: 10 a.m. Close: last game of the day |
|
Dakar, Senegal |
Sea Plaza Mall |
|
|
Luanda, Angola |
Belas Shopping Mall |
For more information please contact:
Dr. Michelle Potgieter
Head: Corporate Marketing and Communications
Samsung Electronics Co., Ltd.
011 549 1500
Or
Thembi Mtiya
Orange Ink
011 465 4030
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com
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